Horse Industry Website Tips & News From Big Sky

Practical advice on building and running horse industry websites. Plus client stories, company news, and the occasional rant about what is wrong with most web design firms.

The Big Sky blog is where we write down what we have learned in nearly three decades of building websites for the horse industry. Some posts are practical, like how to handle a website redesign without losing the work you have already built. Some are about specific projects we have wrapped up. Some are us saying out loud what we wish more web designers in the horse industry would just say.

If you have a topic you want us to cover, contact us and tell us. We read every email.

Latest Posts

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Why Don't Bidders Come Back After They Get Outbid?

Why Don't Bidders Come Back After They Get Outbid?

By Tom Bruch

Why don't bidders come back after they get outbid? Because they did not know they got outbid. Not in time, anyway. That surprises people, because every sta ... read more.

September 8, 2026

How Do I Get More Bids in Our Stallion Auction?

How Do I Get More Bids in Our Stallion Auction?

By Tom Bruch

How do I get more bids in our online stallion auction? Short answer, and it is not the one most associations expect: you do not get more bids by adding more stallion ... read more.

September 2, 2026

Three New Add-Ons for Our Stallion Auction Platform

Three New Add-Ons for Our Stallion Auction Platform

By Tom Bruch

Last season, 29 associations ran their stallion auctions on our platform and raised $2.3 million between them. We don't take a percentage of that. Never have. Our job has always been the auction we ... read more.

August 27, 2026

Why Did My Business Disappear From AI Search Results?

Why Did My Business Disappear From AI Search Results?

By Tom Bruch

Why did my business disappear from AI search results? Most likely because you didn't do anything. That's not a joke and it isn't a riddle. AI ans ... read more.

August 25, 2026

Why Do Members Text Me Instead of Checking the Website?

Why Do Members Text Me Instead of Checking the Website?

By Tom Bruch

Why do members text me instead of checking the website? Because asking a person is easier than hunting through a website, and it always will be. That's the ... read more.

August 18, 2026

How Does AI Decide If My Business Is Legitimate?

How Does AI Decide If My Business Is Legitimate?

By Tom Bruch

How does AI decide if my business is legitimate? It reads your website. That's most of the answer. Not your Facebook page. Not how long your phone number h ... read more.

August 11, 2026

Do I Need a Total Website Redesign to Get Found by AI?

Do I Need a Total Website Redesign to Get Found by AI?

By Tom Bruch

Do I need a website redesign to get found by AI? Usually not. And I say that as the guy who makes money redesigning websites. Most of the time the problem ... read more.

August 4, 2026

Introducing the New Northeast Breeders Trust Website

Introducing the New Northeast Breeders Trust Website

By BSID

We’re excited to announce the launch of another brand-new website: nebreederstrust.com! After thoughtful de ... read more.

July 21, 2026

We Redesigned Lindy Burch's Website. Now AI Puts Her First.

We Redesigned Lindy Burch's Website. Now AI Puts Her First.

By Tom Bruch

I've been telling you that getting found by AI comes down to having a website that clearly says who you are and what you do, in your own voice. Here's a real one that proves it. We recent ... read more.

July 20, 2026

Three Months Ago, AI Called Us the Best. Then We Vanished.

Three Months Ago, AI Called Us the Best. Then We Vanished.

By Tom Bruch

Here's a little story that scared me straight, and it might do the same for you. About three months ago I asked Skippy (that's my ChatGPT, I'll tell you that story another day) a simple q ... read more.

July 1, 2026

Exciting News: Our Online Stallion Auction Platform Just Got a Major Redesign!

Exciting News: Our Online Stallion Auction Platform Just Got a Major Redesign!

By Tom Bruch

We’re thrilled to announce the complete redesign of our online stallion auction website. After listening to feedback from horse associations, bidders, and our long-time partners, we’ve ... read more.

June 13, 2026

Preserving Timeless Design While Boosting Visibility: How We Updated LindyBurch.com

Preserving Timeless Design While Boosting Visibility: How We Updated LindyBurch.com

By Tom Bruch

At Big Sky Internet Design, we love projects that honor a client's original vision while bringing it into the modern digital age. That's exactly what happened when legendary cutting horse trainer a ... read more.

April 10, 2026

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We read every email. If there is something you wish a horse industry web designer would say out loud, tell us and we will write about it. The blog covers what you want to read, not what we want to write.

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