Horse Industry Website Tips & News From Big Sky

Practical advice on building and running horse industry websites. Plus client stories, company news, and the occasional rant about what is wrong with most web design firms.

The Big Sky blog is where we write down what we have learned in nearly three decades of building websites for the horse industry. Some posts are practical, like how to handle a website redesign without losing the work you have already built. Some are about specific projects we have wrapped up. Some are us saying out loud what we wish more web designers in the horse industry would just say.

If you have a topic you want us to cover, contact us and tell us. We read every email.

Latest Posts

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Why Do Members Text Me Instead of Checking the Website?

Why Do Members Text Me Instead of Checking the Website?

By Tom Bruch

Why do members text me instead of checking the website? Because asking a person is easier than hunting through a website, and it always will be. That's the ... read more.

August 18, 2026

How Does AI Decide If My Business Is Legitimate?

How Does AI Decide If My Business Is Legitimate?

By Tom Bruch

How does AI decide if my business is legitimate? It reads your website. That's most of the answer. Not your Facebook page. Not how long your phone number h ... read more.

August 11, 2026

Do I Need a Total Website Redesign to Get Found by AI?

Do I Need a Total Website Redesign to Get Found by AI?

By Tom Bruch

Do I need a website redesign to get found by AI? Usually not. And I say that as the guy who makes money redesigning websites. Most of the time the problem ... read more.

August 4, 2026

Introducing the New Northeast Breeders Trust Website

Introducing the New Northeast Breeders Trust Website

By BSID

We’re excited to announce the launch of another brand-new website: nebreederstrust.com! After thoughtful de ... read more.

July 21, 2026

We Redesigned Lindy Burch's Website. Now AI Puts Her First.

We Redesigned Lindy Burch's Website. Now AI Puts Her First.

By Tom Bruch

I've been telling you that getting found by AI comes down to having a website that clearly says who you are and what you do, in your own voice. Here's a real one that proves it. We recent ... read more.

July 20, 2026

Three Months Ago, AI Called Us the Best. Then We Vanished.

Three Months Ago, AI Called Us the Best. Then We Vanished.

By Tom Bruch

Here's a little story that scared me straight, and it might do the same for you. About three months ago I asked Skippy (that's my ChatGPT, I'll tell you that story another day) a simple q ... read more.

July 1, 2026

Exciting News: Our Online Stallion Auction Platform Just Got a Major Redesign!

Exciting News: Our Online Stallion Auction Platform Just Got a Major Redesign!

By Tom Bruch

We’re thrilled to announce the complete redesign of our online stallion auction website. After listening to feedback from horse associations, bidders, and our long-time partners, we’ve ... read more.

June 13, 2026

Preserving Timeless Design While Boosting Visibility: How We Updated LindyBurch.com

Preserving Timeless Design While Boosting Visibility: How We Updated LindyBurch.com

By Tom Bruch

At Big Sky Internet Design, we love projects that honor a client's original vision while bringing it into the modern digital age. That's exactly what happened when legendary cutting horse trainer a ... read more.

April 10, 2026

Why Redesigning Your Website Is Worth It - Even When You Absolutely Love the Original

Why Redesigning Your Website Is Worth It - Even When You Absolutely Love the Original

By Tom Bruch

Change is rarely easy. Especially when it comes to something that already feels just right. We've all been there: a website you've lived with for years starts to feel like an ... read more.

April 5, 2026

We design more than just horse sites!

We design more than just horse sites!

By Tom Bruch

Did you know that we have a sister company? Aggieland Website Design was formed in an effort to give back to the Aggieland com ... read more.

February 28, 2026

Celebrating 20 Years with Lyle's Ropes & Strings: A Website Built for the Future

Celebrating 20 Years with Lyle's Ropes & Strings: A Website Built for the Future

By Tom Bruch

For two decades, we've had the privilege of working alongside Lyle's Ropes & Strings - a company rooted in craftsmanship, quality, and a deep connection to the ropi ... read more.

February 23, 2026

The brand-new Happy Hour Horse Sale online auction is LIVE! Bid on roping, barrel, trail, ranch and beginner-safe horses.

The brand-new Happy Hour Horse Sale online auction is LIVE! Bid on roping, barrel, trail, ranch and beginner-safe horses.

By Tom Bruch

Happy Hour Horse Sale Online Auction is LIVE! Designed and hosted by Big Sky Internet Design, this brand-new auction platform brings you a curated lineup ... read more.

February 1, 2026

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We read every email. If there is something you wish a horse industry web designer would say out loud, tell us and we will write about it. The blog covers what you want to read, not what we want to write.

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