Horse Industry Website Tips & News From Big Sky

Practical advice on building and running horse industry websites. Plus client stories, company news, and the occasional rant about what is wrong with most web design firms.

The Big Sky blog is where we write down what we have learned in nearly three decades of building websites for the horse industry. Some posts are practical, like how to handle a website redesign without losing the work you have already built. Some are about specific projects we have wrapped up. Some are us saying out loud what we wish more web designers in the horse industry would just say.

If you have a topic you want us to cover, contact us and tell us. We read every email.

Latest Posts

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What Should You Do If Someone Is Impersonating Your Business by Email?

What Should You Do If Someone Is Impersonating Your Business by Email?

By Tom Bruch

What should you do if someone is impersonating your business by email? Report the account right away, and warn your customers that same day. We got the first part right in September 202 ... read more.

October 20, 2026

Why Are Horse Associations So Easy for Scammers to Impersonate?

Why Are Horse Associations So Easy for Scammers to Impersonate?

By Tom Bruch

Why are horse associations so easy for scammers to impersonate? Because nobody expects an association's email address to stay the same. I figured this out while writing up <a ... read more.

October 13, 2026

How Can You Tell a Website Renewal Email Is a Scam?

How Can You Tell a Website Renewal Email Is a Scam?

By Tom Bruch

How can you tell a website renewal email is a scam? On September 17, 2026, at 3:28 in the morning, somebody sent an email to some of our clients pretending to be me. It had my name at t ... read more.

October 7, 2026

A New Website for Byer Realty - And a Friendship That Started with Horses

A New Website for Byer Realty - And a Friendship That Started with Horses

Some website projects are a little more special than others. This one is personal. Thirty years ago, we met Terry and Andrea Byer through horses. Not long after, they helped us purchase o ... read more.

October 6, 2026

Introducing the New Amanda Smith Performance Horses Website

Introducing the New Amanda Smith Performance Horses Website

We’re excited to introduce a brand-new website designed by Big Sky Internet Design for Amanda Smith Performance Horses! Built to showcase the progr ... read more.

September 30, 2026

C-N Stallion Auction Launches New Website & Online Auction Platform

C-N Stallion Auction Launches New Website & Online Auction Platform

Introducing the New C-N Stallion Auction Website We’re excited to introduce a brand-new website for C-N Stallion Auction! The C-N team came to us for a profession ... read more.

September 30, 2026

Can We Move Our Stallion Service Auction to a Different Platform?

Can We Move Our Stallion Service Auction to a Different Platform?

By Tom Bruch

Can we move our stallion service auction to a different platform? Yes, and it is a smaller job than most associations expect. Usually it is mostly a copy job. ... read more.

September 22, 2026

When Should We Start Planning Our Stallion Service Auction?

When Should We Start Planning Our Stallion Service Auction?

By Tom Bruch

When should we start planning our stallion service auction? Sooner than you think, and probably not for the reason you think. Associations usually assume t ... read more.

September 15, 2026

Why Don't Bidders Come Back After They Get Outbid?

Why Don't Bidders Come Back After They Get Outbid?

By Tom Bruch

Why don't bidders come back after they get outbid? Because they did not know they got outbid. Not in time, anyway. That surprises people, because every sta ... read more.

September 8, 2026

How Do I Get More Bids in Our Stallion Auction?

How Do I Get More Bids in Our Stallion Auction?

By Tom Bruch

How do I get more bids in our online stallion auction? Short answer, and it is not the one most associations expect: you do not get more bids by adding more stallion ... read more.

September 2, 2026

Three New Add-Ons for Our Stallion Auction Platform

Three New Add-Ons for Our Stallion Auction Platform

By Tom Bruch

Last season, 29 associations ran their stallion auctions on our platform and raised $2.3 million between them. We don't take a percentage of that. Never have. Our job has always been the auction we ... read more.

August 27, 2026

Why Did My Business Disappear From AI Search Results?

Why Did My Business Disappear From AI Search Results?

By Tom Bruch

Why did my business disappear from AI search results? Most likely because you didn't do anything. That's not a joke and it isn't a riddle. AI ans ... read more.

August 25, 2026

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