Your Association Never Stops Raising Money
Running an association means the money conversation never ends. Programs, purses, awards, insurance, youth events. Costs climb every year, and there are only so many places the money can come from. That is the whole reason your association works so hard to raise money every year. It never really stops.
Sponsor Advantage gives your association a second way to raise money on the same website: sponsors. Most associations have sold sponsorships before. What almost none of them have ever had is a way to show a sponsor what the money actually did for their business.
Now you do.
What Is Sponsor Advantage?
It is a complete sponsor system that lives on your association website, not just a strip of logos.
Rotating Sponsor Displays
Your sponsors are shown throughout your association website, all the time, on the pages your members and visitors actually use.
Spotlight Placements
The sponsors you want to feature get premium visibility, front and center.
A Full Sponsor Page
Every sponsor gets a spot with a description and a link to their business, not just a logo.
Sponsor Tiers
Title sponsors, event sponsors, and everyday supporters each get a different level of visibility, so your association can sell sponsorships at more than one price.
And underneath all of it, a counter. Every time a sponsor is shown, that is recorded. Every time someone clicks through to a sponsor, that is recorded too.
Sponsors Have Been Giving Out of the Goodness of Their Heart
For years, sponsors supported associations because they loved the club. A logo on a page, a thank you at the banquet, and no real idea what any of it did for their business. They gave anyway.
Sponsor Advantage is how your association finally gives something back: a monthly report of real numbers, how many times their spot was shown, how many times it was clicked. And the timing works in your favor, because show season, renewal season, and auction season, if you run one, bring some of the heaviest traffic your website sees all year, and every one of those impressions is counted.
Sponsorships are about the only free money an association ever sees. Sponsors give it out of the goodness of their heart, never expecting much back. Now the club can hand them hard numbers on what that money is doing for their business.
Tom Bruch
Who Can Be a Sponsor?
Anyone your association wants to feature. If someone wants to be seen by your members and visitors, you can give them a spot and put a number on what they got for it.
Local and National Businesses
Feed stores to trailer dealers to the brands your members buy from every day.
Ranches and Farms
Operations that want visibility with the members and visitors your website draws.
Individual Stallion Owners
Owners who want their stallion program in front of your association's audience.
Your Existing Supporters
The people already writing checks to the association, finally getting something real in return.
Income Your Association May Have Never Considered
Here is the part we like best. Sponsorship money is money your association can raise all year long, separate from anything your shows, memberships, or auction bring in.
Tiers make it practical. An association can offer a title sponsorship, an event sponsorship, and a supporter level, each at its own price, each with its own visibility, and each backed by real numbers at the end of the year. Your association decides what each sponsorship level costs. Sponsor Advantage gives sponsors the numbers that make that price easy to say yes to.
If your association also runs a stallion auction with us, this is not new territory. Most associations have sold website sponsorships before, but almost never on their auction site. Until now, the auction site had nothing to sell.
What Does It Cost? Nothing.
Sponsor Advantage is included free with every association website we build, whether or not your association also runs a stallion auction with us. If it does, no other stallion auction platform offers anything like it built in.
What About Business Websites?
Everything above is about associations, and for associations, Sponsor Advantage is always free. The same system is also available to horse businesses: professional trainers, ranches, and farms that want sponsor or advertiser placements on their own Big Sky website.
Plenty of horse businesses already carry sponsors. The names ride on the side of the horse trailer and get embroidered on the show shirts. Sponsor Advantage puts those same sponsors on the website too, with rotating displays, spotlight placements, a full sponsor page, and tiers, and it counts every impression and every click so the business can hand each sponsor real numbers.
For Associations: Free
Included with every association website we build. Not a trial, and it does not require buying anything else. Big Sky builds websites for horse associations, and sponsorship money is one of the main ways associations fund what they do: programs, purses, awards, insurance, and youth events. Helping raise that money well is part of the job, so associations are never charged.
For Horse Businesses: $149 First Year
The $149 first-year price is limited to the first 10 business signups. After that, or after the first year, Sponsor Advantage is $299 per year. One conversation and it is on your site.
Common Questions About Sponsor Advantage
What is Sponsor Advantage?
Sponsor Advantage is a complete sponsor system built into every horse association website we build: rotating sponsor displays, spotlight placements, a full sponsor page with descriptions and links, and sponsor tiers, with every impression and click reported to your association every month.
Is Sponsor Advantage really free?
Yes, for associations. It is included free with every association website we build. It is not a trial and it does not require buying any add-ons. It is also available to horse businesses, such as professional trainers, ranches, and farms, for a published fee.
Who can be featured as a sponsor?
Anyone your association chooses: businesses, ranches, farms, and individual stallion owners. If someone wants visibility with your members and visitors, they can have a spot.
What numbers does our association get?
How many times each sponsor was shown and how many times each sponsor was clicked, reported to your association every month. When a sponsor asks what their support bought, you have a real answer.
Our sponsor program is small right now. Where would we start?
Most associations start with the sponsors they already have, then use tiers to give bigger supporters more visibility at a higher level. We are glad to talk through how other associations set theirs up.
Can we manage our sponsors ourselves?
Yes. Your association gets its own login and can add and update sponsors, descriptions, links, and tiers itself, and we are always available to help.
Does Sponsor Advantage only run during our show or auction season?
No. Your association website stays up year round, and Sponsor Advantage runs with it. Sponsors get visibility all year, not just during your busiest season.
Can a horse business get Sponsor Advantage?
Yes. Professional trainers, ranches, and farms can run Sponsor Advantage on their own Big Sky website: $149 for the first year for the first 10 business signups, then $299 per year. Associations are never charged.