A Happy Secretary Makes for a Happy Association
The secretary is the hardest position in any association to fill, and the hardest to keep. They are usually a volunteer or part-timer doing full-time work, and every day they answer the same questions over and over.
It is not that members are lazy. The information is usually buried in a PDF, scattered across emails, or locked behind a login nobody remembers. So they do what is easiest. They call, email, or text the secretary.
That person ends up spending their day answering instead of advancing the association. SiteGuide takes that load off them.
The questions that come in every week:
- "When is the next show?"
- "Where do I enter?"
- "What are the entry fees?"
- "Is the deadline past?"
- "Do I need a membership to enter?"
- "Where do I find the results?"
Before and After SiteGuide
Before SiteGuide
- Inbox full of the same questions every week
- The secretary always answering, never advancing
- Members waiting hours, or days, for a simple answer
- One person carrying the entire information load
After SiteGuide
- Members ask SiteGuide and get instant answers
- The inbox is quieter. Only real issues come through
- The secretary's time is freed up for real work
- Information is always available, 24/7
What We See Members Ask Most
We have run SiteGuide on enough association sites to know which questions come up the most. In our experience, it is these three.
It Does More Than Answer. It Guides.
SiteGuide is not just a question box. When a member asks something, it gives them the answer, then helps them with what usually comes next. It offers related information, suggests follow-up questions they probably have, and points them toward the next thing they need. That is the difference between answering a question and actually guiding a member, and it is where the name comes from.
How It Works
Simple by design. No training, no complex setup.
1. It Sits on Your Existing Website
No redesign needed. SiteGuide is a small piece of code we add to whatever site you already have.
2. Members Ask Questions
Instead of calling or emailing, members type their question right on your site.
3. It Answers From Your Information
Accurate answers pulled from your own events, schedules, membership details, and even the PDFs on your site. Not generic guesses, and never made up.
A Sponsor Can Cover the Cost
Most sponsors give out of the goodness of their heart, not because they expect much back. SiteGuide changes that. It gives them something real for the money they put into your association: visibility with your members every day, and the numbers to prove it.
One sponsor can cover the full cost of SiteGuide for your association. Some associations even generate a little extra revenue from it.
See Exactly What Your Members Are Asking
Every conversation SiteGuide has is recorded, and you can read all of them. That is its own kind of gold. You find out, in your members' own words, what they are confused about, what they cannot find, and what they ask for most. It tells you what to fix, what to announce, and what to put up front, all from real member questions.
It Only Uses Your Information
SiteGuide does not pull from the internet and it does not make things up. Every answer comes from what is on your website. That keeps every answer accurate and sounding like your association.
There is a side benefit. If SiteGuide ever struggles to answer, it usually means that information is not clearly on your site yet. That is a content gap, and it is exactly what our Tell Your Business Story service was built to fix. The two work hand in hand. SiteGuide shows you where your site is thin, and Tell Your Business Story fills it in.
Built for Associations, Works for Any Operation
SiteGuide started with horse associations because that is who asked for it first, and it is still where it shines. But it works just as well for a ranch, a breeder, or an auction. If the information is on your site, SiteGuide can answer from it.
Pricing
SiteGuide starts at $697 a year, with the setup fee waived during our introductory pricing. Whether a sponsor covers it or you do, you know the number up front.
Common Questions About SiteGuide
How does SiteGuide know the answers?
It reads through your website, including your PDFs, and answers only from what is there. It does not guess, and it does not pull from the rest of the internet.
Who benefits most from it?
Your secretary or executive director. SiteGuide takes the repetitive questions off their plate so they can focus on running the association.
Do I need to redesign my website?
No. SiteGuide is a small piece of code that works alongside your existing site.
What if it cannot answer a question?
That usually means the information is not on your site yet. We will point out the gap, and our Tell Your Business Story service can fill it in.
Can a sponsor really cover the cost?
Yes. One sponsor can cover the full cost, with their banner and a "powered by" credit, their information worked into relevant answers, and full reporting on how many times their banner was shown and clicked.
Can I see what members are asking?
Yes. Every conversation is recorded and you can read all of them, in your members' own words.
How much of my site can it handle?
Up to 500 pages, including PDFs, and it still answers quickly.
What does it cost?
Introductory pricing starts at $697 per year with the setup fee waived.
Give Your Secretary Their Day Back
The first step is a short conversation about your association, your website, and the questions your members ask most. We will show you exactly how SiteGuide would handle them.
Or call us directly: 979-217-1544