Why Most Business Websites Sound the Same
There are two ways most business websites get written:
1. The Blank Page
The owner writes it themselves, gets halfway through, runs out of time, and posts something generic just to launch.
2. The AI Paste
Someone runs a quick AI prompt and pastes the result into the site, and the owner approves it because it reads professional.
Both end up in the same place. A website that does not sound like the business behind it.
The problem is not AI itself. The problem is generic AI without any real input. Generic content (whether written by a person or a tool) does not convert and does not rank. Your customers can tell. Google can tell. AI search engines can absolutely tell.
The fix is to start with a real conversation about your real business, then turn that conversation into clear, readable, and understandable content in your voice.
How Tell Your Business Story Works
1. The Call
A 30-minute phone or Zoom call with Tom. Before the call, we research your business and put together a specific list of questions for you. You can have the questions in advance if you want, so you have time to think about your answers.
The call covers how you got started, what makes you different, who you serve, and what you stand for. We listen for how you naturally talk about your business: the phrases you use, the stories you tell, the things you care about.
2. We Capture and Write
We record the conversation. We transcribe it. We use that transcript as the source material for everything we write, capturing your specific phrases, your stories, and the way you naturally explain your work.
The result is content that sounds like you, because it is built from how you actually talk about your business.
3. You Review on Google Docs
We deliver the content in a shared Google Doc. You read it, comment on it, and make changes right there. If something does not sound right, you tell us and we fix it.
Most clients only need light edits because the content is built from their own words.
4. We Build (or Hand It Over)
Once approved, the content goes into your Big Sky website along with the meta tags and structured data we write to go with it (tech stuff behind the scenes).
If you already have a website with a different designer, we hand you the finished content and you (or your current web team) can drop it in. We have done this both ways.
What You Get for $495
- A 30-minute phone or Zoom call with Tom
- Recorded and transcribed for accuracy
- Website content written in your voice, drawn from what you actually said
- Typically covers 6 to 10 pages of content, depending on what your site needs
- Includes the meta tags and structured data so the content is optimized for search engines and AI citation engines
- Delivered in a Google Doc for easy review, changes and approval
- One round of revisions included
Larger or more complex sites scale up from $495 based on what is needed. We give you a fixed quote before any work begins.
Why Real Website Content Beats Generic AI Writing
AI Cannot Make Up Your Story
The internet is filling up with AI-written content that sounds polished and says nothing. Google’s ‘helpful content guidelines’ penalize content that reads like it was written for search engines instead of humans.
AI search engines like ChatGPT and Perplexity cite sources that sound human, specific and know what they are talking about. Generic AI content sounds like every other generic AI copy out there.
Your business has a real story. Your customers have real reasons to choose you. The content on your website should reflect that. A 30-minute conversation about what you actually do, processed carefully into clear writing in your voice, is the cure to generic.
It Saves You Months (and It Is Easier)
You probably know that writing about your own business is way harder than writing about anyone else’s.
Most people hate talking about themselves, do not know what to highlight, and end up cutting and rewriting the same paragraph for weeks.
A 30-minute conversation with someone asking the right questions is faster, easier, and gets the best out of your story. You tell us about your business. We do the part you do not want to do.
It Sounds Like You
The whole point of this service is that the content sounds like you, not like some marketing department. We listen for the way you actually talk about your business and write the content in your voice.
When your customer reads it and it sounds like the same person they would meet at a horse show or feed store or on a ranch visit, that is when trust gets built.
It Works on Existing Websites Too
This is not just for new builds. Many of our Tell Your Business Story clients use the service to fix the content on their existing website. We rewrite the pages you already have and sometimes add new pages.
If we already host and maintain your site, our team puts the new content live for you. If your site is with another web designer, we hand you the finished content for them to drop in.
“We do not try to make your business sound perfect. We make it sound real, and that is what people trust.” — Tom Bruch
How Long It Takes
Most Tell Your Business Story projects wrap in about 7 days, start to finish.
- The recorded conversation: 30 minutes
- Content delivered in a Google Doc: within 48 hours of the call
- Your review and revisions: as fast as you can get to it
- Final approved content: ready to go into your website
Backed by the 3-Way Guarantee
28-day money-back. 24-hour updates. 100% transparent pricing. No one else in horse website design offers this.
Common Questions About Tell Your Business Story
What if I do not like what you wrote?
You comment on it, you tell us what does not sound right, we fix it. One round of revisions is included in the price. The content lives in a shared Google Doc, so editing back and forth is easy. Most clients only need light edits because the content is built from the way they actually talk, but if a section needs to be rewritten, we rewrite it.
Will it actually sound like me?
That is the whole point. We are not writing in our voice. We are writing in yours, captured from how you talk about your business during the recorded conversation. If you are direct and folksy, the content is direct and folksy. If you are precise and technical, the content is precise and technical. The content matches the person.
Can I use this for an existing website?
Yes. Most clients use Tell Your Business Story as part of a new website build, but it works just as well on an existing site. We rewrite the pages you already have, sometimes add new pages, and hand it all back to you for your team to drop in. Some of our Tell Your Business Story clients used the content with their existing web designer.
Do you do blog posts and social media too?
Yes, as add-on packages. The base Tell Your Business Story service covers your core website content. Ongoing content (blog posts, social media posts, newsletters) can be added separately. A common add-on package includes four weeks of social media posts tied to a blog post, with the blog post and social posts linking back and forth to each other.
How often should I do this? Once and done, or on a recurring schedule?
This works best as a recurring service. Your business changes throughout the years. Your services grow. Your team changes. Your stories evolve. A website written today does not stay current forever. We recommend Tell Your Business Story at minimum once a quarter, especially if you are also doing blog posts or social media. Ask about a recurring schedule on the call.
What if my business is complicated and needs more than one call?
That is fine. Bigger or more complex businesses sometimes need two or three calls. We will tell you up front in the quote if your project needs more than the standard 30-minute conversation. Pricing scales accordingly.
Is this just for horse industry businesses?
No. We have done Tell Your Business Story for a Hall of Fame horse trainer, a bookkeeper, a landscaping and dirt moving company, and others. Every business has a story to tell. If you operate in the horse industry, you get the bonus of working with someone who already understands your business. If you do not, we still listen carefully and capture your voice.
Why is it so affordable?
Because we have refined this process over many client interviews and we are fast at the part that takes most copywriters weeks. The 30-minute call captures the raw material. Turning that into website content is what we do, and we are not learning your business on the clock. That keeps the price honest.
Ready to Get Your Website Content Written?
Thirty minutes. One conversation. Content for your website written in your voice. The first step is the same as everything else we do, a free 30-minute conversation about your business and your project. We will tell you what we would write, what it would cost, and how long it would take.
Or call us directly at 979-217-1544