Three New Add-Ons for Our Stallion Auction Platform
Last season, 29 associations ran their stallion auctions on our platform and raised $2.3 million between them. We don't take a percentage of that. Never have. Our job has always been the auction website, and the association's job was getting bidders to show up and keep bidding.
That second half is the hard half. And it usually lands on a volunteer secretary who already has a full-time job.
So this season, we're taking on that half too. It's called Stallion Auction Amplified, and it's three add-ons that work on any stallion auction website we build.
What Is Stallion Auction Amplified?
Text Message Alerts ($399 per season). Emails sit unread. Texts get read. When a bidder gets outbid, they get a text with a link right back to the stallion so they can get back in before the auction closes.
Stallion Finder ($399 per season). An assistant that lives on the auction website and answers bidder questions straight from your own stallion listings. Which stallions stand in Texas, which ones carry a certain bloodline, that kind of thing, and it hands back a link to the right listing every time. The name can be changed to fit your association, and it has advertising space built right in for sponsors, ranches, farms, or individual stallions.
Bidder Email Campaign ($599 per season). Four emails across your season, written and sent by us, to the people most likely to bid: last year's bidders and this year's registrants. Your association approves every email before it goes out.
What Does It All Cost?
Any two add-ons save $100. All three together are $1,199 for the season, which saves $198. The season runs October 1 through March 31, and the 2026-27 season pricing is published right on the site. No calling us to find out.
Check this out: the average winning bid across last season was $572.
If the texts and the emails bring in just two more winning bids, the package has paid for itself.
As of 8/19/26 four associations have already added Amplified for the 2026-27 season!
What About the Free Part?
Sponsor Advantage stays free for every association on the platform. It's a complete sponsor system: rotating sponsor displays, spotlight placements, a full sponsor page, and sponsor tiers. And it counts every impression and every click, so your association can show sponsors real numbers on what their money is doing. No other stallion auction platform offers anything like it.
Something new, too. Sponsor Advantage isn't just for auction sites anymore. Professional trainers, ranches, and farms can now run it on their own Big Sky website. The details and the pricing are on the new Sponsor Advantage page.
Where Do I See the Details?
The full rundown, the pricing, and the common questions are at bigskyinternetdesign.com/amplified. If your association wants in before the season opens October 1, reach out and we'll get you set up with time to spare.
Tom Bruch has built websites since 1998 and is the owner of Big Sky Internet Design.