We Redesigned Lindy Burch's Website. Now AI Puts Her First.

I've been telling you that getting found by AI comes down to having a website that clearly says who you are and what you do, in your own voice. Here's a real one that proves it.

We recently did a full redesign for Lindy Burch, along with our Tell Your Business Story service. If you're in the cutting horse world, Lindy needs no introduction (NCHA Hall of Fame, the whole deal). These days she's putting a lot of focus on her clinics, so that's what we built the new site to say, loud and clear, in her own words.

Then the other day I ran a little test. I typed "cutting horse clinics in Weatherford, Texas" into Google's new AI search, just to see what would happen.

Lindy came up first. Right at the top of the AI's answer, ahead of everybody else, in the Cutting Horse Capital of the World.

Now, Weatherford is packed with world-class trainers and ranches. That's a crowded field. So why did the AI hand Lindy the top spot?

Because her website now tells the AI exactly what it needs to know: who she is, that she runs clinics, where, and why she's the real deal. It's clear, it's specific, and it sounds like her. When somebody asks AI about cutting clinics in Weatherford, the AI has something solid to grab onto, so it grabs Lindy.

That's the whole game now. People don't scroll ten blue links anymore. They ask AI and take the one answer it gives, and the AI builds that answer out of what's on your website. If your site is vague or generic, you don't make the cut. If it's clear and it's you, you can land first, even in a stacked field.

This is exactly why we start with Tell Your Business Story. Before any of the technical AI stuff, you need something worth saying, in your own voice. Get that right, and the AI does the rest.

So here's my question for you: if somebody asked AI about your business right now, would you come up first? Would you come up at all?

If you're not sure, that's worth a conversation. It's the same thing we did for Lindy, and it's working.