What's the easiest website page to get wrong, and how do you fix it?

If you’ve ever struggled to write your About page, you’re not alone.

Most business owners think their About page should be a résumé,  You've seen them, where they list how long they’ve been in business, their awards, and a few nice adjectives.

The truth is, your About page isn’t about you. It’s about helping the reader believe you understand them.

It’s about the person reading it and whether they can trust you.

People visit that page looking for one thing: a reason to believe you understand them.

When we shift an About page from “Here’s who we are” to “Here’s what we believe and why it matters to you,” the whole tone changes.

Suddenly, the reader leans in and that’s exactly what storytelling does. 

It moves your business from a paragraph of facts to something people feel.

Ask yourself, do you feel like your current About page really connects?

If you’re not sure, read it out loud. If it sounds like everyone else, your story’s hiding underneath the polish. 

Let's Tell Your Business Story