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Stallion Auction Software

This is the only software that we know of that was designed specifically for stallion service auctions.

Stallion Auction Software

We built our first stallion auction for the Pacific Coast Cutting Horses Association back in 2007.  Since that time we have worked with over 25 various associations to design and build stallion auctions that work for them to make them money!  We have listened to all the feature requests and have attempted to roll them all up into a brand new modern design that is easy for the bidders AND easy for the association to manage.

Check Out The Demo Site!

Features

Credit Card Required Before Bidding (optional)

This is probably the biggest issue we have heard over the years were deadbeat bidders.  People who bid, but then never paid.  The associations had little recourse.  Now you can require a credit card be entered securely before people can bid!

Process Payment with the Credit Card on file (optional)

Now the software allows the bidder to pay online for their purchases as well as the Administrator can process them.

Automatic Credit Card Convenience Fee (optional)

Along with the credit card processing, the software can be configured to add a percentage to the total to help Associations recover their added costs using credit cards.

Maximum Bidding

Just like eBay, a bidder can put in a Maximum Bid and the software will continue to automatically increase the bid by the minimum bid increment until the Maximum Bid is reached.  This way a bidder can set a bid and forget it.  But don't worry, they will get an email when ever the automatic bidding kicks in.  They will always know where they stand!

Extended Bidding (optional)

This is a configured amount of time, for example 5 minutes, that is added on to the time left to bid for each horse at the end of the auction.  This allows bidders to continue bidding past the auction conclusion and there is no longer a race to get your bid in at the last possible second!

Consider this scenario:  A bidder Jones enters a bid for Sparky for $1000 with 3 minutes left in the auction.  Sparky's time to the end of his auction is extended 5 minutes, 2 minutes past the overall conclusion of the auction.  Bidder Smith really wants Sparky.  Smith bids $1500 for Sparky when there was 1 minute left on Sparky's extended time which extends it another 5 minutes.  Jones decides he has had enough, puts in a bid for $3000!  Smith decides that he does not want poor Sparky that bad and stops bidding.  5 minutes after Jones's last bid, Sparky's auction closes for good.

Favorites

Bidders can choose horses as Favorites and only view the Favorites.  This helps when there are lots of horses in the auction as it allows the bidders to more easily keep track of the horses they are interested in.

Bid Visibility

Bidders at anytime can view all their bids, only the bids they are winning or only the bids they have lost.  This insures bidders know exactly what they have bid and where they stand.

New Bidder Email Account Verification (optional).

When a bidder registers, they are sent a link to verify there email address.  This helps prevent spammers and fraud as the email address used for their account must be legitimate.

Automatic Email Notifications

Bidders receive emails when they register, when they bid, when they are out bid, when they have won the auction and when they purchased a stallion at the 'Buy It Now' price.

Automatic Password Retrieval

Bidders can have an email sent to them to reset their password when they forget it.

Additional Stallion Information (optional)

Stallions can have much more information added to their details page, along with as many images as they want and even videos (YouTube).

Reference Sires (optional)

Horses can be entered into a 'Reference Sires' category where bids are not permitted.  This allows for more background on the stallions in the auction.

Enhanced Bidding Notifications

When a bidder has bid on stallion, that stallion will have a bright border around it and will let the bidder know visually if they have the winning bid or if they have been outbid.

Responsive Design

Works and looks great on any size device, from a TV to a Phone.

Configurable Paging

The administrator can modify the number of stallions on one page and it displays paging icons to jump to specific pages. This is great for auctions with many stallions!

Stallion Search

Allows searching for any stallion's name.

Not JUST Stallion Auctions

The auction can be configured for other types of auctions as well. Consider a fund raising auction, or other types of auctions that associations run at banquet time.

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