Equine Marketing

Tips and Advice for Marketing Your Equine Program.

Google 101 - Day 1 - How Google works and why site Content is Key.

Welcome to Google 101 - Day #1!

Today is day #1 of a series about how Google ranks websites along with things you can do to help your rankings.

The very first thing is really to understand what Google's purpose is and how it works.  It should be simple, but many people really do not understand how it all comes together.

For example.  If you type in 'Horses for Sale', what will you get?  A crazy number of websites that you do not care about.  

Now type in, '2-year-old horses for sale'.  What do you get?  Many listings of all kinds of 2-year-old horses.  Cutting, Barrels, Western Pleasure, Dressage, etc...

How about '2-year-old snaffle bit horses for sale'.  What do you get?  Many detailed listings of 2-year-old snaffle bit horses.

Add 'near me' or 'Fort Worth' and now we are getting somewhere!  All due to narrowing down our search criteria.

Why did I go over this when it is pretty obvious?  Well, as a website owner, one of the very first things you must be thinking about is what people may type in to find you!  

If you are offering 2-year-old snaffle bit horses for sale, then you need to have content on the website that has that information.  This way, when Google looks at your site and indexes it, it 'knows' what you have.  Then when people are searching for that phrase, Google has a much better chance of showing them relevant results and hopefully your website.

Bottom Line: Content is still the Key! 
The Content on your site is the key to getting ranked well under the keyword phrases you are targeting.  It is a 100% must!

I mentioned Google 'indexes' your site.  What does that mean?

When you publish your website to the internet, over time, Google will discover your website.  When it does, it sends out a Google 'bot' to crawl it.  In other words, it goes through every page on the website and takes note, or indexes all the content.  That information is all stored at Google.  Then when someone searches for something that Google thinks is relevant to your website, you have a better shot at being listed ahead of other websites.

To sum it all up.  It is an absolute must to think about the keywords that people may type in to find your website.  Then use those in the content of the site in an organized manner that makes sense to your audience and DO NOT go overboard.  Back in the day, there were all sorts of tricks website designers would try to spoof Google.  Try that now and you will be banished from Google entirely!  

Next week we'll be discussing more detailed advice on how to present your information on your website for the best results, for both Google and more importantly your site visitors!